Moore is the creator of the FurIzzy, an animal-grooming tool that consists of a rake-like plastic head attached to a wooden handle. For Greg Moore of Bellevue, Wash., it could be the start of his first entreprenuerial adventure. “Everybody who sees one of these loaded up with food says, ‘Where did you get that? I want one of those.’”īut wait, there’s more!: Tim Probasco’s inShield once had shelf space in Bed, Bath & Beyond, and Paul Sadowski’s Flip for It magnetized organization frame is a variation on a product of his that Telebrands test-marketed a few years ago.įor them, the pitch meeting offered a chance for an infomercial do-over. “I’m surprised by their response,” said Kocsis, an “As Seen on TV” fan who owns three PedEggs. They were politely stumped by Leif Levon’s light-reflecting technology, which Levon brought all the way from Stockholm in the form of a lawn gnome.īut Susan Kocsis’ multi-compartment Prepster leftover-storage system? The all-male panel did not get that one at all, and Kocsis was quickly dismissed. The inShield windshield wiper (by Tim Probasco of Encinitas) was promising, but a little too similar to Telebrands’ already-existing Windshield Wonder. They were intrigued by the wooden Sae Arc pressure-point pillow, but worried about the challenges of proving its health claims. “I like this.”īack to the drawing board: Khubani and company - Telebrands vice president Manish Israni and Response Expo honchos John Yarrington and Thomas Haire - spent much of the pitch session on the metaphorical fence, praising inventors for making interesting products while finding reasons not to take them on. “Kids do have back problems, and the organizational aspect is of interest,” he mused. It is ingenious, problem-solving and cheap to produce. I think this has a good shot.”Ī few pitches later, former FBI agent Mark Viau nabbed a Telebrands thumbs up with BackSaverz, an adjustable backpack insert with compartments for books, papers and a laptop, all in an ergonomically correct design that makes the backpack easier on the back. It’s something that could retail for under $20. ![]() “But even though it looks dumb, I think people will get it. “It seems kind of stupid at first,” Khubani said of Yanagita’s “MacGyver”-esque contraption. The knickknacks emerged unscathed, and Yanagita emerged victorious. ![]() Yanagita demonstrated the Vacuum Duster on a knickknack collection that included an Eiffel Tower snowglobe. Unlike a vacuum cleaner, it is not big and clunky and a threat to small objects. Unlike a duster, it does not flick dust hither and yon, but instead sends it through the hose into your vacuum cleaner. His solution is the Vacuum Duster, an A-ha Moment item that is, in fact, a feather duster attached to a vacuum hose. Los Angeles architect and product designer Roger Yanagita is hoping he has invented one of those things. “It’s the things people look at and say, ‘Why didn’t I think of that?’ ” It’s got to solve an everyday problem,” the Telebrands founder said in a phone interview earlier this week. The (pretty) sure things: As the man who launched the “As Seen on TV” empire more than 20 years ago with AmberVision sunglasses, Khubani knows what he wants to see on his TV ads. What does it take to persuade an insomniac to order now? Here is a look at some of the stocking stuffers and gag gifts in your couch-potato future. The winner (or winners) could receive a contract with Telebrands, along with the chance to make the infomercial that could change everything. Nearly 20 prescreened inventors from all over the country (and Sweden) lined up early to show their backpack-organizing, spine-adjusting, dust-bunny vanquishing wares to a panel that included Telebrands founder AJ Khubani. At 45 million sold, it is also Telebrands’ most successful product. ![]() Not to mention such classic “As Seen on TV” items as the space-saving Pocket Hose and the frightening PedEgg, a callous remover that is basically a cheese grater for your feet. In addition to workshops, inspirational speakers and a tiki party, the expo included a one-day only, not-to-be-missed offer: A “Shark Tank”-style product pitch session with Telebrands, the direct-marketing giant behind the “As Seen on TV” logo.
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